Everything you need to know from the Google I/O Event keynotes

Bharath BhushanUncategorized,
Google I/O kicked off on
Thursday and we were shown a number of interesting product announcements.Google is
so predictable, in fact I was talking to one of my friends who is a “FanDroid”
(that’s what we call “Fans of Android” just to be clear) that I would name
almost every item that will be announced in the event and I was spot on (just
missed one though – Google Cardboard, VR)
1. Android M
 
Android M looks a lot like its predecessor Lollipop. It’s more like a refined
version of Android, with power optimization, new services, and changes to how
your apps interact, you’ll be getting it later this year. Here are a few
pointers
App permissions get less intimidating – Apple
has done this years ago, this is a rip-off.
Chrome
in all your apps – This is definitely something I liked.
Better
battery life and USB-C – In an effort to save battery life, Google introduced a
new feature called Doze. Android M uses motion detection to go into deeper
sleep if inactive for longer periods of time. While dozing, devices can still
respond to high-priority messages and use alarms. USB Type-C will also be
supported on Android.
 Better battery life and USB-C

Google Now on Tap – One of the best announcement yesterday –
Google Now is getting smarter, and it’s going to be incorporated throughout the
phone, through a program called
Now on Tap. With Now on Tap, you can hold the home button and bring up Now
cards with relevant information, whether you’re in an app, email, or web
browser. For example, if someone emails you about going to a movie, summoning
Now displays information about whatever was mentioned, with links to YouTube
trailers, ratings, and other info.
A new
Google Photos app with free online storage – I don’t see how is this different
from G+ or from “Apple Photos”, anyways, Google already has a photo tool for
your Android phone, but Google Photos is a revamped app that
will back up an unlimited number of photos and videos for free (photos up to
16MP, video up to 1080p), organize them as a timeline.
Google Photos app

Offline Maps and Chrome for developing countries – Google announced a bunch of updates
designed to make its products work better in parts of the world with poor
connectivity. A new streamlined search results page will load faster with a
spotty connection and optimize pages to load fewer images.
 Offline Maps and Chrome

Android Wear – Google added
some powerful new apps to its Android Wear
smartwatch OS, including an easy option for calling Uber cars. It also
reiterated some of the ways it’s smoothed out the platform.
 
 
IOT – Google has announced Project Brillo, it’s an
operating system build on the lower layers of android.Weave, Weave is a
communications system that will let smart devices talk to each other.
Android Pay : Now that Apple has gotten serious about mobile payments with Apple Pay, we anticipate Google Wallet getting some love during IO 2015.  The world is still wary of mobile payments, especially in the wake of massive credit card hacks, so it’s yet to be proven if Apple Pay (or any service) is the silver bullet to the anti-credit card conundrum. Despite that – or maybe because of it – we want Google to swing for the fences with a revamped Google Wallet.
 Virtual Reality – Google’s
big jump into virtual reality  Yes, VR gets its own
section now. Google put some decent effort into promoting VR during the event
and it’s definitely decent.   
 

There were a few more things that were announced!

What is mobile app marketing and How to do mobile app marketing?

Bharath BhushanDigital Marketing BLog, Uncategorized
A simple steps to do Mobile App Marketing!
What is mobile app marketing? and How to do mobile app marketing?
Developing  an app is difficult, but marketing of an app is even more  difficult.  It requires a multi-faceted approach that needs to be  coordinated and  consistently evaluated. Publishing an app and expecting  it to become a  hit without a well-defined marketing strategy is a poor  decision.Your  app monetization has to be so effective that it should  attract the  target audience. Contrary to popular belief, the core of the success for the app lies in marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, could provide better return on investment than a more extensive (and expensive) app that has just been added to the Market. The process of marketing your app is far more difficult than making it. There are some methods through which we can opt for the best mobile app marketing.
Monetization:  app monetization has to be so efficient that it should stand out from other apps and attract the target audience.
ASO: ASO is now a days one of the most effective strategies which is similar to SEO in websites, which is basically used for the promotions.
  •       a) Keywords
    b) App-store content
    c) Screen Shots & Videos
    d) No of positive ratings
    e) Coverage’s from other websites
      Social media: social media is one of the best platforms to earn most consumers by getting paid advertisements on social forums like Facebook, Twitter etc for making your app viral among’st all. Promote via Facebook, Google+ and all your friend circle than try Facebook groups, emails, forum and comment posting.
Reviews: reviewing your app by submitting your reviews on leading app websites, this can help to
target regions so that it can reach the target audience.I hope that this piece of information will be productive enough in finding the best app marketing for your app.
     Build Your Personal Online Presence : Your Online presence is what represents you and your
company. It doesn’t matter if your business is within the financial or gaming sector, branding is online presence/ Branding is important
     Improve Engagement With Push Notifications : Sending push notification daily on special occasions to app users is one of the trick to keep people engaged on your app.
     I hope that this piece of information will be productive enough in finding the best app marketing for your app.