SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search
On Page Optimization:
- Choosing of Domain URL’s
- Keyword research & placement
- Pre Optimization Report
- Competitors’ website analysis
- Writing robot friendly text
- Header Tags Optimization
- Title Tag Optimization
- Meta Tag Optimization
- SEO Content Writing
- Image Tag Optimization
- Anchor Links Optimization
- Alt Tag Optimization
- Content Optimization
- Sitemap for link Optimization
- XML Sitemap Creation
- Rss Feed Creations
- Effective Website design for search engine optimization
Off Page Optimization:
- Search engine webmaster tool submission
- Social Bookmarking
- Classified postings
- Article postings
- Free Press releases
- Rss Feed Marketing
- Hosting of Google sitemap
- Linking Building Methodology
- Directory Posting
- Blog Creation & Blog commenting
- Creation of forums & participating in forums
- Participating in groups & Creation of new groups
SEO Results on Search engines:
- More visibility
- Repeated Traffic
- Registrations
- Newsletters signup
- Organic search results & conversion
- Increment in Search engine search results
- Genuine back links
- Decrease in Advertising efforts
Search Engine Optimisation or SEO is the simple activity of ensure a website can be found in search engines for keywords and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites.