Key variations between SEO and SEM.

Bharath BhushanDigitalMarketing

As selling has evolved, therefore has the language we tend to use as marketers. We’re all guilty of agitated around numerous jargon and acronyms on a routine that always leave our purchasers confused. And if truth be told, we tend to as marketers ar most likely confused ourselves from time to time on what bound terms and acronyms mean.

An example of this ar 2 terms and acronyms that ar typically used interchangeably while not clear understanding of however they are connected and the way they are different: SEO & SEM.

Key variations between SEO and SEM.
To add it up, program optimisation (SEO) may be a element of the larger class referred to as program promoting (SEM) or Search promoting for brief. this does not justify the total story clearly, thus lets poke into the specifics.

SEO

SEO as outlined by Wikipedia is “The method of moving the visibility of an internet site or an internet page in an exceedingly search engine’s ‘natural’ or un-paid (‘organic’) search results.” The business and discipline of SEO is regularly evolving to stay up with Google’s dynamic rule, however one factor is constant: SEO is formed from On-Page and Off-Page (aka “On-Site” and “Off-Site”) activities because the 2 main pillars.

On-Page SEO consists of:

Optimized meta information (title tags, meta descriptions, heading tags, alt tags, etc.) incorporating selective keywords

Quality written and optimized page copy (including web log articles), incorporating selective keywords

Clean and well-formatted page URLs

Optimized page load speed

Google Author Tag (aka rel=”author”) incorporation

Social sharing integration among your content

and the list goes on!

 Off-Page SEO consists of:

Link building to attract and obtain quality inbound links (aka “back links”)

This makes up the large majority of Off-Page SEO as a whole

Social sharing signals

Social bookmarking

and the list goes on here too!

SEM

SEM as outlined by Wikipedia is “A style of net promoting that involves the promotion of internet sites by increasing their visibility in computer program results pages (SERPs) through improvement and advertising.” Note that compared to SEO, SEM includes the employment of paid search results, like pay per click (PPC) listings and ads. In some contexts, the term SEM is strictly utilized by marketers to visit their PPC campaigns and activities. however if you utilize each organic SEO and paid search, it’s correct to mention these fall inside your SEM efforts.

 
SO, WHICH IS BETTER? Strict SEO or SEM?
 

Advocates on either facet might argue one is healthier than the other; as AN arriving vendor I actually have bias for the organic SEO approach however as I’ve printed, true SEM still incorporates the utilization of organic SEO.

There area unit several things once PPC is sensible. as an example, if a brand new company was launching their initial web site and initial on-line footprint, they are seemingly planning to would like some immediate visibility in search till they build up some organic believably since this method takes time. With a strategic PPC campaign, they’d be able to win this. What they should not do, though, is bank strictly on PPC semi permanent and not address organic SEO, since it’s verified that PPC performance is dwindling as we tend to get smarter as creatures of search.

Organic SEO is additionally less expensive semi permanent as you determine search believably, as long as you maintain it with the consistent creation of quality content and social media usage.

So, value what is best for your specific wants however make certain you absolutely perceive the variations and the way you may maintain your efforts semi permanent.

Google Free Online Site Reviews From 18 November 2013

Bharath BhushanUncategorized

John Mueller declared on Google+ that Google are giving short web site reviews for webmasters this coming back weekday, November 18  Monday at 10am EDT.

John said, “If you’ve got an internet site, and would really like to own somebody from Google take a glance & provide you with feedback, here’s your chance!”
To RSVP for the Google+ haunt event, visit this page and you’ll add it to your calendar.
But you would like to feature your computing machine to the present Google Moderator page so as for Google to supply the location review.
I am unsure however elaborate Google can get into every web site, i suppose it depends on what percentage sites they require to travel through. however it’s a decent chance to induce some raw feedback from Google’s webmaster team.

Forum discussion at Google+.

Facebook New Like And Share Button.

Bharath BhushanUncategorized
In 2010, facebook introduced Like button to the globe. Together, Like and Share buttons area unit viewed over twenty two billion times daily across quite 7.5 million websites. Like and Share area unit necessary drivers of Facebook referral traffic, that is larger than all different social networks combined in step with a recent Shareaholic report.

very shortly facebook is introducing a replacement style for each Like and Share to assist individuals share a lot of nice content across the online. facebook already seeing a good increase in Likes and Shares with the new style and can be rolling these buttons intent on everybody within the returning weeks. If you’re presently exploitation the previous Like button, you will be mechanically upgraded to the new style as a part of facebook previous like & share  roll out. facebook conjointly created it simple for you to incorporate sort and Share buttons side by side and also the Share button by itself.

The business price of Facebook Likes and Shares
In addition to media publishers, businesses of all types will like together with the new Like and Share buttons on their web site. Since group action each buttons, Hotels.com has seen an enormous spike within the variety of building bookers inward directly from Facebook. consistent with Hotels.com Product Manager Iain Niven-Bowling,
“The stories that ar generated once a client clicks on sort and Share buttons ar clearly rolling with friends and teams, leading to high referral traffic and ultimately bookings to the 220,000 and hotels at Hotels.com.”
Additionally, the Hotels.com team has found that referral traffic is sometimes a lot of qualified and converts at a better rate compared to different styles of traffic.

Life is such an amazing gift

Bharath BhushanUncategorized
Life is such an amazing gift and I never take it for granted. I appreciate everything that I have. I live my life as simple as possible because the simplest ways of living life are the most beautiful. I do not appreciate drama because drama is a waste of my time and I stay away from it. I love to encourage children that they have many gifts and that they must always think positive and to never give up. I like to write quotes and poetry to post for my friends on Facebook to help make a positive difference in their lives. I wake up every day with the greatest feeling in my heart. I have helped another life make it through their day. 

-BHARATHBHUSHAN-

Successful people are persistent, goals setters,Researchers And self disciplined.

Bharath BhushanUncategorized

Some of the most successful people you’ll ever meet have suffered rejection & pain The most successful people in the world are willing to do things that others won’t. What you do for yourself and for others today reflects onto your tomorrow. Successful people do not look for shortcuts and they are not lazy. Successful people breathe and live their passions, they take their work home with them and reflect on how they can make tomorrow better than today. True successful people are not greedy and selfish; they are humble and appreciate all of the gifts that they deservedly earned performing many hours of hard work. Successful people are great role models for their family and friends and they are proactively making differences in many lives. There are no measures for success, be the very best of who you are and give your love to live .And surround yourself around successful people, you will be successful.

-BharathBhushan-

Facebook News Feed Changing Punishes Pages!

Bharath Bhushan1 CommentBlog
BEST WAYS TO MANAGE PAGES (to work with the new facebook algorithm)!

1) Have AT LEAST 1.5 HOUR GAP in between each post, this way each post can fully reach its audiance. When a post reaches less audience than the page’s average, then that is a red flag. Make sure each post is fully reached by having a longer GAP in between each post.

2) Don’t flood the news feed with UNORIGINAL content. Make sure the content you post is unique, meaning suitable for your audience. It is better to post 1-4 GOOD posts rather than post 10, just to get likes. According to the new algorithm, the 4 good posts will get your post more REACH and LIKES rather than the 10 unintended posts.

3) Posts some TEXT posts also. Ask your audience a suitable question. Generally speaking. TEXT posts get more reach, because Facebook knows, most of the text posts are not copied from other pages.

4) Try not to get too many reports, to prevent people from reporting, make sure you have a full description of what your page posts and has to offer.

I would like to know WHY FACEBOOK decides what I see. 
Why don’t they just RESPECT us when we like a page that we actually mean that we LIKE A PAGE AND WANT TO SEE ITS STUFF
If I like a fashion page, I WANT TO SEE ALL OF THE FASHION MEMES THAT IT POSTS, the same goes with a motivational page. I WANT TO SEE THE QUOTE MEMES
FB is really really becoming almost more than I can bear when it comes the their censorship 
And just for the record…if I see a suggested post I REFUSE to look at or EVER buy from it…just because FB is shoving it in my face without a good reason.
I believe fan pages should focus in adding more creativity and engagement in their posts after the changes in news feed .
Simply liking a post does not mean that people like you or your business or page . What matters most in making users to like you is to understand their requirements and change to it accordingly.
Following things will help pages to improve in getting likes without paying much.
>Interesting posts – Users always loves to see posts which give them information, entertainment and excitement.
>Giving value to your users for which they are with you. This helps in strengthening the relationship between  user and brand.
>Good and clear image works most
>Catchy title is the most important part and plays the first and main role in letting users to like you.
I think its time for a Class action from all the business owners who paid for likes, fans and customers. First of all they limit what they deliver to your already paid for and organic users and paid likes and then not deliver to 100% of those which in itself is a violation but unethical and wrong to business owners who have spent thousands and 10s of thousands of dollars on marketing with FB. This is out of control, And if a business page paid for those likes then you better deliver the content to those fans who were paid to get. If not Its refund city and massive losses to FB. Makes me sick
                                                    Goodbye to facebook  Clutter
              The upcoming New News feed Design by facebook 
Bursting With Color
Vibrant new visuals bring your News Feed to life.
Everywhere You Go
See the same clean look wherever you use Facebook — on mobile, tablet and web.
Facebook shouldn’t be judging content quality. This action is a huge shift in Facebook’s M.O., is it not? First off, making a judgment on the quality of any type of content (apart from things that are illegal or indecent) is new. Second, the news feed algorithm is supposed to surface what people interact with. Now, they’re saying that all these people are wrong. It’s snobby, like representative democracy. “You people are too stupid to recognize quality, Instead of relying on their own news feed algorithm, Facebook will apply its own aesthetic, but with no explanation of the aesthetic. I find this a disturbing precedent, because whatever alternatives to Quotes or content  we develop may later be penalized as well. If Facebook says quotes or content  are crappy, what do they view as ideal content? Or should we just expect years of case by case elimination of certain kinds of content?
I think Facebook just stepped onto a slippery slope: judging content apart from illegal/indecent things, and it disturbs me that it’s not better defined.
If FB continues to push the children away from the playground, they will have very few people left to push ads at.
Facebook Behind the Redesign
In fact, only about 15% of followers will see any given post on a Facebook page. If advertisers want guaranteed exposure beyond that, they must either create super-interesting content that will naturally go viral or they must pay to promote posts. Or run ads.

The new change to News Feed will re-up older stories to the top of any users’ news feed as long as those stories have gotten a lot of engagement from the users’ friends. The intent is to surface stories that are probably interesting to you even if you missed them the first time around. Facebook said the new system wil reward interesting advertisers with more likes:
In a recent test with a small number of users, this change resulted in a 5% increase in the number of likes, comments and shares on the organic stories people saw from friends and an 8% increase in likes, comments and shares on the organic stories they saw from Pages.

I think that this puts some pressure on content marketers because they now have to come up with some really engaging content in order to be on someone’s newsfeed. Beforehadn, I assume that all marketers came up with good times to reach the audience they wanted by posting at certain times, but it seems like that is being thrown out the window. I myself think it is a change that doesn’t have to be made, but there is nothing that we can do about it.
But for every winner, there must be a loser.Every time a “hot” story is re-surfaced in your news feed, a colder one will be pushed lower down in your feed. Posts from boring brands (and friends) will likely get seen less.So Facebook has essentially made the incentives for advertisers more extreme than they were before:
Be more interesting.
Or pay us. !

”  FACEBOOK THE END ” 

Two Inspiring Entrepreneurs

Bharath BhushanBlog
Recently i meet 2 young web entrepreneurs CEO’s of Medstar.in & offo.in
at Google Developer Group (GDG) -Hyderabad GBG
GBG of Google Business Group Hyderabad
GBG Hyderabad Chapter launch is lead by Mr, Ramakrishna, Founder & CEO at Spoors.in and other GBG Managers Chandrakiran Mallarapu, Founder & CEO of Medstar, Hiteshwar Vadlamudi, Director – Pre Sales of Sparity, Murali Kakarla, Founder & CEO of Innobox and Srividya Gopa, an Independent Business Development Consultant. GBG launched on 18th October, 2013 at the Center for Organisational Development with a prime objective of taking Micro, Small and Medium Businesses online with freely and affordable online tools available on the internet. GBG is a community of business professionals sharing knowledge about Google web technologies for business success. GBG Hyderabad is represented by local business leaders to organise social gatherings, workshops, online hangouts, larger events and other activities where like-minded business professionals can connect, learn and get inspired on how Google products and web technologies can improve efficiency, productivity and impact overall success of their business.
First person Chandrakiran Mallarapu is the founder and CEO of MedStar.in startup a Serial Entrepreneur and a member of Hyderabad Angels.
Seriously the idea and the theme of his website Medstar.in amazed me so much …his struggle to promote his website in the starting year was very difficult but as the time passed he learned tricks to promote his website and today his website medstar.in is currently a online medical store which is providing service to HYD people in supplying medicines to all chronic patients at deep discounts.
Second Person Sanjay Enishetty Co- founder of offo.in
Sanjay Enisheety website offo.in this one too amazed me so much that i got inspired so much ! when Sanjay Shared his struggle in setting up his
Offo .in and his investment on his business plans it was really Like “HATKey” Business plan in Madhapur surrounding’s .. Today offo.in supplys food delivery to nearly 40 IT profeesionals in Madhapur area daily . “If there is no struggle, there is no progress. Hope my website to will be a hit by Mid 2014 and will JOIN GBG with these Guys !
It was really an amazing Event over all !

The Ugly side of facebook Fake Profiles

Bharath Bhushan2 CommentsBlog
The Recent News  i read in Deccan Chronicle news paper about the ugly side of the facebook on cyber sex “crimes”.According to my research on  fake facebook profiles  the people behind this UGLY act are young girls/boys every one has one facebook account as well as one fake account  but to my surprise some people have 30+ fake facebook profiles as well !  The one original facebook account is created & used to be in touch with family and friends and one fake facebook profile or profiles are  created  to meet new strangers on facebook to  make friends by being fake  in this process they are so addicted and spend their leisure Time on facebook with strangers the people who are making fake accounts have so much fun in swindle (someone) by  making it they are now addicted to Pron profiles as well were the sex chat or the sex  images are been shared or exchanged . The recent incident of a 17-year-old girl from a south Delhi Public School alleging that she was sexually assaulted by two MNC employees , whom she had befriended on a social networking website, is a reminder on how the internet can be a source of danger for young ‘netizens’. Nearly 50 per cent of cyber sex victims are victimized by their own family, friends or known people and thousands of them are stalked. Preteens, teens and adolescents are turning pathological chatters on social networking sites. Lakhs of people fall prey through Facebook, without even knowing the person they exchange messages with, and end up being Hurt or molested when they meet them. In this year I alone  received so many friend request from fake profiles in that i got nearly 16+ request from pron facebook profiles and 24+ from fake profile non of the profile was real account the person’s who have sent me request are few people whom i know who are responsible for  this fake profiles the  undigested part is that in that list there are few girls who have Joined  this PRON fake profiles just to judge me/or someone,  like me they make just to know what kind of person i’m  I wonder people who  make this fake profiles are doing just to play with people’s emotions and Life  which is totally inhuman act .The people behind this facebook fake profiles are 60% of girls who are making fake facebook profiles just to judge or know  about their boyfriends  behavior  & Loyalty towards their girl friend and their love, in these process act girls are  loosing  their character so much that they are not only become fake but more then fake as well  by being in fake profile a girl  meets with such strange people on facebook that she forgets that she is girl and flirts with guys who too are fake on facebook  who post some porn related news or videos Unfortunately some people are increasing there fake facebook profiles daily  with new names & new email id’s, Remember when u get a friend request from a stranger the request is not from stranger but the person who knows very well  they send u request just to judge your character & attitude on facebook !  I suggest people please Do not accept strangers and even requests from individuals who don’t have their own photos as profile image. and please check their profile before accepting their request.
 There are above 4,50,000 porn sites in the world of which 1,73,000 are Indian.The problem is not with porn websites but the real big problem is facebook fake profiles which  people are really interested in-creating them and playing with emotions and feelings,Life of teens & young people about age groups of 15 to 26 on facebook .Facebook is a great place for connecting with old friends and keeping in touch with family relatives as well , Please don’t misuse facebook !Today it may be you or some one who are expert in making fake profiles on fb but if the same things happens with your siblings it will definitely hurt you so much ! so please stop making fake facebook profiles !