Facebook will die by December 2014

Bharath BhushanUncategorized,
The revolutionary social network facebook is losing its hype
– quickly and could die in a couple of months. Its growth (and fading) has been
compared to a disease by scientists. Using a mathematical model, they charted
Facebook’s demise.
Facebook’s growth will eventually come to a quick end, much
like an infectious disease that spreads rapidly and suddenly dies, say Princeton researchers who are using diseases to model the
life cycles of social media.
Disease models can be used to understand the mass adoption
and subsequent flight from online social networks, researchers at Princeton’s Department of Mechanical and Aerospace
Engineering say in a study released Jan. 17. The study has not been
peer-reviewed. Updating traditional models on disease spread to assume that
“recovery” requires contact with a non diseased member i.e., a nonuser of
Facebook (“recovered” member of the population)
researchers predicted that Facebook would see a rapid
decline, causing the site to lose 80% of its peak user base between 2015 and
2017.
“What appears to be the most seminal moment in a young
person’s decision to leave Facebook was surely that dreaded day your mum sends
you a friend request.”
The Global Social Media Impact Study, which was funded by
the European Union, observed 16- to 18-year-olds in eight countries for 15
months and found that Facebook use was in freefall. Instead, young people are
turning to simpler services like Twitter, Instagram, Snapchat and WhatsApp
which Professor Miller conceded were “no match” for Facebook in terms of
functionality.
“Most of the school children in our survey recognised that
in many ways, Facebook is technically better than Twitter or Instagram. It is
more integrated, better for photo albums, organising parties and more effective
for observing people’s relationships,” said Professor Miller, adding that
“slick isn’t always best” in attracting young users.
WhatsApp has overtaken Facebook as the number one way to
send messages, say the researchers, while Snapchat has gained in popularity in
recent months by allowing users to send images which “self-destruct” after a
short period on the recipients phone in order to maintain privacy.

Snapchat claims that 350 million images are sent every day,
and reportedly recently turned down a $3 billion (£1.8 billion) acquisition
offer from Facebook. Co-founder Evan Spiegel, who lives at home with his father
despite an estimated net worth of $3 billion, last month told The Telegraph
that “deleting should be the default”.
Researchers found that close friends were using Snapchat to
communicate, while WhatsApp was used with acquaintances and Twitter broadcasted
indiscriminately to anyone who chose to follow that person.

The study found that Facebook was now used by teenagers as a
way to stay in touch with older members of their family and sibling who have
left for university and has “evolved into a very different animal” from its
early days as a social network focusing on young users at university.
Facebook, which will be a decade old next year, is currently
offering 70m shares for sale at $55.05 a share, 41m of which belong to founder
Mark Zuckerberg and are being unloaded to cover a tax bill.
The stock has climbed well above the $38 price set in
Facebook’s initial public offering 19 months ago.

Whichever website comes it will last only a half or A decade
not more than
we have seen orkut, Now Facebook will be the next orkut and
may be Google+ would be the next Facebook.
Facebook lowers people’s personal values for just about
everything now   facebook  is over-hyped in general. It became a game of
how many friends you have. Some are even more “lonely” now than
before.
Texting is another issue. We have gone from writing a letter
to calling on a phone to writing a text.Now Young people now see the facebook
as “uncool” and keep their profiles live purely to stay in touch with older
relatives, among whom it remains popular.
I don’t expect Facebook to necessarily vanish altogether.
But I think it’s finished for the young people!

The normative of the online presence seems to be just one
expression of this process, FACEBOOK THE END !!

Happy Pongal In South India

Bharath BhushanUncategorized
Pongal is a four day long harvest festival celebrated in the southern part of India. Observed during the month of January, it is a way of thanking nature for the gift of harvest and farming, which is one of the prime occupations of people across India. Harvest festivals have been an important part of the country’s festival calendar for as long as people have started organised farming and gathering of food. Pongal, which means ‘to boil’ in Tamil is one of the most important Hindu festivals.

Pongal is the only Hindu festival which is celebrated according to a solar calendar and falls on the fourteenth or fifteenth day of January every year. The festival also has a lot of astronomical significance attached to it, marking the beginning of the Uttarayana phase or the sun’s northwards movement for a period of six months. Uttarayana is considered especially auspicious according to Hindu traditions as opposed to Dakshinayana, which marks the movement of the sun towards the south.
Pongal marks the end of the farming season and provides the farmers a break from the hectic routine. The temples are heralded with bells and drums while the villages mark the occasion by preparing rice in pots. Offerings of rice, vegetables and sugarcane are made to the gods and the people pray for the prosperity of all.

Happy Pongal Every One !! God bless all !!

What is Double click search ?

Bharath Bhushan3 CommentsDouble Click

DoubleClick Search is a powerful solution engineered to deliver maximum ROI on your paid search marketing campaigns across the major engines. Our goal is to help advertisers and agencies maximize ROI through data-driven optimization and streamlined workflow across search and display.
DoubleClick Search offers a reliable and scalable way to manage paid search marketing campaigns across all major search engines. Using DoubleClick Search, you can streamline the process and get high-quality data to analyze performance.

* Manage all aspects of your search campaigns – ads, keywords, bids, reporting, and more – within a single interface.
* Achieve maximum search marketing ROI with the flexible Bid Management tool.
* Make better decisions with accurate reporting; DoubleClick Search has extensive data integration with all major search engines.

The different Types of advertisment options to Make Serious Money

Bharath BhushanUncategorized, ,
The different Types of advertisment options to Make Serious Money

The whole ‘making-money-online’ phenomenon has quite a charm
to it. Much and more people are now being attracted towards this side, which I
like to call ‘the other side’ of the internet, since instead of being web-page
visitors, some people are now becoming webpage hosters, so to speak. Indeed,
for many such people, online advertising has become a major source of income.
But many people still don’t know fully well about the various advertising
options they have. So this post is all about dissimilar advertising options
that you can try out with your blog / website.

Not all ads work in the same way. Some make more revenue,
while others are interactive and help in promoting products. With ads,
placement is very important as well. Some might work in a particular place,
while other might not. Hence, you have to choose a combination that works best
for you. And with so many advertising options, there are literally several
possible combinations. It’s all a matter of trial and error. You can’t decide
on the best combination unless you haven’t tried some. meaningful your options
can pay off here.
A word on website traffic
Before you go on monetizing your blog, you first need to
take a look at your analytics stats. First of all, look at your Alexa rankings.
Only start advertising if you have a decent ranking. And in my experience,
‘decent’ means in the top 60-70,000 websites, or 100,000 at the very most! If
your rankings are below that (i.e. larger than 100,000), you should not
advertise! Work on improving your rank by various methods shared on MBT and
SEM! I might write another post on this topic soon.
Second, get a decent amount of traffic. In my opinion,
around 500-1,000 unique visitors is decent enough. If you are getting a 100 or
so visitors and think you can earn a decent living online, don’t kid yourself!
Set up a traffic goal and work hard on it before monetizing.
Why all the hassle? I know I keep on saying this, but your
success can only be guaranteed by a decent traffic and a good website ranking.
Adding adverts prematurely will do more harm than good. It might drive away
what little traffic you might have. Not only that, your bounce rate will go
high as well. But if you have a regular and important readership, the initial
impact of adding ads will be cushion.
Advertisement
CPC Ads
Cost-Per-Click are the simplest kind of ads. You easy put up
ads, and whenever someone clicks on them, you get paid a assured amount. The
most popular CPC ad network is Google AdSense, although it now has extended its
reach to CPM ads as well. CPC ads are generally low value, and it takes a lot
of clicks to make a decent income. Not only that, the awarding criteria is a
bit hazy as well. You don’t always get paid a fixed amount, nor do you get paid
each time. Still, this form of advertising is the most common among bloggers,
and is usually used with banners (headers and images), and with text ad blocks
within the site’s content.
CPM Ads
Cost-Per-Impression means you get paid for the number of
times an ad appears on your site. For example, let’s say an advertiser pays you
$1 for 10 impressions. Whenever someone visits your website, that ad is
displayed to them, and the required number of impressions drops by one. When 10
people visit your site, you are paid $1. Again, Google AdSense is the leading
such ad network. Usually, you are paid per 1,000 impressions. The amount can
vary a lot, from under a dollar to around $50 etc. These ads provide a steadier
income then CPC ads.

CPA Ads
CPA means Cost Per Acquisition or Action. You get paid only
when someone takes some action after clicking on your ad, such as making a sale
or leaving their email address or similar. Usually, such are have a greater
value than CPC or CPM ads. But the Acquisition rate is usually lower than CTR
(Click Through Rate). ClickBooth and MediaWhiz are both good CPA ad networks.

Image Ads
Images can be used for CPC or CPM ads. But there are
dedicated ad networks for this, such as ImageSpace Media. Image ads can be used
as pop-ups on a webpage, or pop-ups during videos like we see on YouTube.
Video Ads
YouTube is the largest video hosting site on the internet.
It allows you to sign up as a partner, after which you can integrate your
account with AdSense. Video ads are simply videos that promote or give
information about a certain product. You can use them anywhere. But people
usually don’t tend to open video ads, which is why you shouldn’t use them
frequently.

Pay Per Post
This method is gaining popularity as well. There are some
advertisers that pay you to write reviews of their products in articles or blog
posts. If you do this frequently, your readers might frown upon you. But
writing reviews every now and then can be profitable. It might even increase
your traffic, since you are drawing targeted audience for that product. This is
a must try for bloggers. 
Classified Ads
Earning through classifieds is no easy task. But if you do
it properly, you could e raking in money! Classified ads are special ads which
are added by people buying, or selling products, services etc. Freelance job
ads are a good example of this. EBay is a good classifieds website where people
sell all kinds of stuff from wrist watches to cars etc.
The advantage of classifieds is that, it attracts two-fold
traffic. Advertisers as well as customers. You act as a platform between them.
And you can charge a percentage from the sales made etc. But for sales to
happen through your site, you need to have good credentials, and a good
profile, so that people will trust you.
Newsletter Ads
In newsletter advertising, publishers send out ads with
newsletters, or other information conveyed through email. These are shaky
ground, however. People get annoyed at just seeing unnecessary emails in their
inbox, let alone be grateful for ads included with them. So do this very
carefully.
Sponsorship

Getting sponsors is a job for the pros! If your website is
popular and has a decent amount of traffic, you have the option of selling ad
spots to sponsors. This will only happen if you are at the top, or near the
top, of your niche though. So build some traffic and fan following before
thinking more into this method.

What is DFP Small Business?

Bharath BhushanDouble Click
DoubleClick is a digital marketplace that connects ad agencies, marketers and Web site publishers( people like you and me ). It is indeed a complete toolkit to manage ads, including streamlined trafficking, targeting, advanced forecasting and reporting, revenue optimization, and direct access to advertisers

It is helpful for those publishers that are using multiple ad networks besides AdSense and wants to manage ad placements through a common control panel.  If you set an ad inventory using DFP, the advertisers can directly choose to display their ads on your spot no matter they are using adwords or other networks like chitika. You can also set up a minimum  CPC price for the inventory. DFP then lets advertisers compete/bid for that ad space and then it will display the best paying ad. Suppose if chitika was paying a higher CPC for an Ad as compared to AdSense then your ad spot will display Ads from chitika network instead of AdSense and vice versa.

Benefits of DFP

There are three major benefits of using DoubleClick that are worth noticing:

Maximize your website revenue: Since advertisers bid for you ad spot therefore you get highest-paying ads available that increases your earning potential for the selected spot. This does not mean it will increase your AdSense or any other network earning significantly.

DoubleClick Ad Exchange is a real-time marketplace partnered with the Google Display Network for buying and selling advertising. It represents another market for advertisers to bid on display advertising across the Internet. When you have a campaign that targets the Display Network, you automatically have access to Ad Exchange publisher sites that comply with AdWords’ guidelines.

Doubleclick is a business owned by Google that makes it money from online advertisers and publishers. This is done by:

Ad-serving
Online publishers use Doubleclick to display adverts on their websites.

Ad delivery
Doubleclick will let advertisers control how often an ad is shown to a browser, how long it is shown for and how often it will appear.

Behavioural targeting
This comes in two categories:

Targeting for one website owner: An online publisher can set a Doubleclick cookie to tell them what sections of their sites you are browsing. Doubleclick will then judge the type of adverts you might like to see from what you’re browsing. For example, if you are on a news website and you visit the sports pages, then adverts for match tickets may be more relevant than makeup. This information belongs to the website owner only.

Targeting in advertising networks: Google runs a service called Adsense, in which lots of different publishers pool the information they get on browsers. This helps them build up a better idea of the type of adverts someone might want to see. This is a third-party advertising cookie.

What information is Doubleclick tracking?

In their privacy policy, Google explains how data is recorded from a generic Doubleclick cookie. It looks like this:

time: 06/Aug/2008 12:01:32
ad_placement_id: 105
ad_id: 1003
userid: 0000000000000001
client_ip: 123.45.67.89
referral_url: “http://youtube.com/categories”

This tells Doubleclick the time and date you saw an advert. It also shows:
userid: the unique ID number the cookie has given your browser
ad_id: the unique ID of the advert
ad_placement_id: the ID of where the advert was seen on the site
referral_url: what page you were on when you saw the advert

Because it records your IP address, Doubleclick can also make a good guess of your country and town/city, too.

Accelerate your digital ad operations.

DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management functions and allows you to generate even-greater advertising margins.

As the foundation for your digital advertising business, DFP will enable you to:

Differentiate your inventory with advanced targeting capabilities and the ability to traffic a variety of rich media campaigns with ease.
Save staff time and reduce costs with simple and efficient trafficking workflow and an intuitive interface.
Make better decisions with comprehensive forecasting and decision-support tools.
Improve campaign performance and client satisfaction with detailed and actionable reporting.
Get the most revenue from your indirectly sold and non-guaranteed inventory with seamless integration with the DoubleClick Ad Exchange.
Enjoy responsive, world-class service organization that boasts industry-leading reliability, support, and flexible APIs for seamless integration.

How to hide “last seen” on WhatsApp

Bharath BhushanUncategorized, , ,
That’s just one out of a million reasons why you would like WhatsApp developers to remove the ‘last seen’ time-stamp from the app. While some people (mostly stalkers) like that time-stamp, a substantial number of people (myself included) just hate it.

How to hide “last seen” on WhatsApp

Whatever your excuses and reason, if you want to hide the last seen time, regularly referred to as “last seen” on WhatsApp, all you need to do is read and reply your messages offline.

This is how you do it:

  1. Make sure you have the “auto download” feature enabled. To do so, go to your phone’s WhatsApp chat, click the three dotted lines to see a list of options, click “Settings” then click “Chat settings” then finish with clicking “Media auto-download”. This way you will have all photos, audios and videos downloaded.
  2. Disable data and/or WiFi network before opening the WhatsApp screen.
  3. Once confirmed that internet access is disconnected, open WhatsApp aand read the messages.

If you want to reply the messages at once without showing your ‘last seen’, this is what you do:

  1. While still offline (internet disconnected), compose all the messages needing a reply.
  2. Hit to send messages (the will stay pending until there is internet connection)
  3. Close WhatsApp and get out
  4. Re-enable the internet access

Once the internet connectivity is re-established, WhatsApp will synchronize with the servers and send your messages without updating your ‘last seen’ login time.

Alternatively, you can go to Google’s play store and download an app that will disable-enable the internet connection for you. Query words eg. WhatsApp secret or WhatsaApp last seen etc.

Tip: You can also use airplane mode toggle to turn on/off all wireless connectivity at once.

Facebook is shooting itself in the foot.

Bharath BhushanUncategorized, ,
Facebook Organic Reach Is Falling Short ?
Yes Unfortunately Facebook is killing themselves with the small
to medium size businesses who cannot manage to pay  $500/mo on ads. And with important drop off
in organic meeting, it is not tempting them to spend the money. The continual
feedback I got from my Company clients is that they spent years cultivating an engaging
Community Page and have even spent a few $’s here and there on ads to boost
targeted Likes and engagement (advocacy, customer service) only to see their
numbers sink lower and lower.
When EdgeRank was introduced, Pages saw a decline. Then the
latest version of EdgeRank (now un-named) came out a few Days ago, and the
numbers declined again. Now we foresee even more drop off in the near future.
It seems it is no longer about good content as much as good coffers.
Facebook Organic Reach Is Falling Short 
I can deal with spending ad dollars to build my fan base –
but now I also have to spend more ad dollars just for them to see my posts ??
You’ve got to be kidding me. I can think of far more successful ways to spend
my advertising money, so now instead of getting some of my ad dollars, Facebook
will get NONE.
The idea of Facebook business was that Pages who were
relevant could get good content spread to the masses…to “even up the
playing field” but that original tenent has been lost.  Impressions at my Facebook fan page have
dropped by 1/3. It’s time for online marketers to seek new outlets for their
promotions, and I’ll be gravitating to Pinterest,Twitter. Facebook may be
hurting themselves in the long run. I just sent this article to a friend of
mine who’s been paying them to build up his fan base. I encouraged him to stop
the traffic because he’ll have to pay them twice for posts to be seen.  As facebook is moving from organic to paid
reach, marketers will consider this platform as just another platform where
they have to pay to reach out people like print ads, tv, radio, etc. This will
reduce the value of facebook and force the marketers to move away from this
platform and find alternate platform to capture their audience. Only the clicks
has not been affected. Conversion form clicks to likes has also been affected
and dropped to 20% to 30% from 60% to 70%. 
Facebook Organic Reach Is Falling Short 
 As a social media strategist, this has been the case or a while. The
idea that good content can help a small player get noticed or that Facebook can
serve as a replacement for an email newsletter has been tossed out the window.
This makes Facebook less useful as a communications tool, instead a better fit
for larger brands. Facebook is going to continue to adjust their distribution
algorithm to reduce organic reach and require advertisers to spend more and
more to reach the people who have signed up for their updates.I just want to
say this was an obvious move, but FB doesn’t have to treat it’s audience like
idiots we all knew the minute the reach went down that we would be playing hard
ball to reach the fans we gathered. Now the real games begin because now it’s
not social media management it’s straight up marketing and knowing how to find
your audience without having a key place to go to them when you need them as
the page was for so long.
 

Facebook Organic Reach Is Falling Short 
To be clear, Facebook is not saying that organic reach is
declining, well, organically. They are saying that Facebook is reducing organic
reach through their algorithm changes. Anyone using. Facebook knew this
was happening (just try sending a message to all your FB
“friends”), but Facebook denied that they were intentionally doing it
to advertisers. Now they are admitting what we knew all along: Facebook is
going to continue to adjust their distribution algorithm to reduce organic
reach and require advertisers to spend more and more to reach the people who
have signed up for their updates.

This is one of the many reasons that I don’t use Facebook
any more.

To Know More About Social Media Updates  add me  Bharath Bhushan

Facebook wants Only Real news on News Feed

Bharath Bhushan1 CommentUncategorized
December 3.12.2013 Yesterday, Facebook announced major changes to its News feed Facebook is boosting its efforts to put more news in its News Feed. That is, real news from the news media, rather than status updates from friends.
Facebook is boosting its efforts to put more news in its News Feed. That is, real news from the news media, rather than status updates from friends. The world’s biggest social network, cognizant of its growing importance for discovering news, said in a blog post yesterday that it is revising the way it delivers information to its billion-plus users.  “People use Facebook to share and connect, including staying current on the latest news, whether it’s about their favourite celebrity or what’s happening in the world,” said the blog post from Facebook engineering manager Varun Kacholia and software engineer Minwen Ji.

“We’ve noticed that people enjoy seeing articles on Facebook, and so we’re now paying closer attention to what makes for high quality content, and how often articles are clicked on from News Feed on mobile. What this means is that you may start to notice links to articles a little more often (particularly on mobile).”

The blog noted that “our surveys show that on average people prefer links to high quality articles about current events, their favourite sports team or shared interests, to the latest meme.”

And Facebook will tweak the way its displays articles in user News Feeds: “This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently,” the engineers wrote.

They added that Facebook will also “show people additional articles similar to ones they had just read.”

“Soon, after you click on a link to an article, you may see up to three related articles directly below the News Feed post to help you discover more content you may find interesting,” they said.

But to avoid diminishing the updates from friends, Facebook will revise its “bumping,” which means that after a user reads an article it may not show up again in the News Feed unless there are new comments from friends.

A study earlier this year showed Facebook is becoming a key source of news for users of the huge social network, even if people discover articles mostly by happenstance.The study by the Pew Research Centre, in collaboration with the Knight Foundation, found 64 per cent of US adults use Facebook, and nearly half of those get some news from the service. That amounts to 30 per cent of the overall US population who are “Facebook news consumers,” Pew said.

Facebook reported in October that referral traffic from the social network to media sites has increased by over 170 per cent over the past year.

Facebook Fake Accounts

Bharath BhushanUncategorized, ,

How to Reveal a Fake Account.
Facebook has put together a social network of over a billion people. Some of those people do not have the best interests of their fellow humans at heart. They may seek you out to get information, to steal your individuality, or even to destroy your status. How do you guard against predators like that? I’ll show you a few ways to protect your self and your family on Facebook. from fake facebook profile Read on.!!

  1. They find it exhilarating to be something they are not, or they are trying to hide from the people they talk to all the time. 
  2.  Look for status updates,wall posts and comments.If the user hasn’t updated a status for quite a long time and hasn’t been involved in any wall posting or commenting of other statuses,it means that the profile is likely to be fake.
  3. Check out the friend list.If found that maximum of the friends are of the opposite gender,it can be assumed that the profile is used either for fun or for random dating.
  4. Look out for recent wall posts,if u see loads of people asking…’THANKS FOR THE ADD….DO I KNOW YOU’……and yet the psots remains unanswered…it is bound to be a fake one.
  5. Fake profiles are created not for good intentions. They are mostly misused. People like to abuse and don’t want others to know their identity. Many men/women create fake female/Male profiles for dating and flirting. Most fake profiles are used for pimping activities. That’s about it.
  6.  Fake profiles will rarely have any real photos   their tagged photos are of cartoons or generated photos from Facebook apps. Their photos are also likely to be few and usually uploaded on the same date.     
    Facebook Fake Account Example Look 

                                            This is how the Fake account Looks Alike !

  7. Barely any profile information  their profiles are not very telling, and the information present is scanty and what is available doesn’t reveal any personal details, for example; they may have their relationship status but no information such as where they schooled, where they work and  family relationships. This is because most people who are creating a fake profile will not have time to write out details and lengthy personal information.
  8. Look at the recent activities.If it is that the user has just been adding randomers and making new friends,and that there are no pages liked or groups joined,it suggests that the user is determined in jst adding people and hence the profile is fake.
  9. Girls  set up fake profiles to follow exes on Facebook. This one may seem a bit excessive, but it is certainly not unheard-of for a Girl  to set up a fake Facebook persona in order to creep on her ex’s profile. At the very least, she might get a mutual friend to allow her a little access to an ex’s Facebook page. Whether you broke up badly or it was mostly mutual, if you don’t keep in touch, she probably wants to know what you’re up to. Instead of calling or e-mailing you, it’s easier and less embarrassing to scope out your profile while you are blissfully unaware that she is checking up on you. If you want to prevent this from happening, don’t add any strangers to your friends list. If you have a friend you know is still in touch with her, keep your interactions limited or unfriend  them .
  10. I recently concluded that people I once considered as friends have fake profiles. I have determined that they are used by a narcissistic personality who craves attention and approval of others, and sets up these fake accounts to have imaginary exchanges…. almost always the end result is a group of “friends” bragging or complimenting their intelligence, appearance or personality. What freak shows…. this is clearly insecurity and loneliness at its lowest point. I’ll also add that these people are usually too self-centered and narcissistic to experience anything other than fake socialization. Their lives revolve around fiction… even at work they have difficulties maintaining productive relationships because they are incapable of living in the real world. So this was a minor summary of points to note while detecting a fake account on facebook. Thus beware of suck fake accounts which may lead to privacy dilemmas or likewise. Hope you people like the article and it benefits you in case you try to detect any suck profile…..!

I researched some facebook profiles and wrote this post to help you and your loved ones stay safe on social media not to scare you from social media. Social media can be very fun and useful. It helps me stay in touch with family, old friends and business contacts. I have become friends with people (who were strangers to me) all over the world. These are people who I would have never had the opportunity to get to know otherwise. I enjoy them but, I am careful about what I share with them. If something seems off or I don’t feel peace about it then I will not add them as a friend and even if I have added someone who turns out to not be right, I can still go back and unfriend them or block them if needed.  Stay safe out there and try to avoid the sharks.

Read on More about facebook   The Ugly side of facebook Fake Profiles   .
Thank You for Reading !