Everyone is telling you to make your brand presence on social media and grow an wide range of audience, develop customer relationships with your  potential customers.

Why Focus on Social Media

 

Business leaders almost universally recognize that social media marketing is one of the most effective marketing tools currently available. Not only does social media marketing generate fantastic leads & results, but the strategy also costs less per conversion than traditional marketing methods. The results that other businesses have achieved with social media should be enough to grab your attention.

1. Choose the proper channels for your presence

You cannot support a presence on all social media channels right now. Later, when you are all grown up, you can. So, focus on 2-3 platforms that you know are most popular with your target audience.

Choosing those platforms is not as hard as you think:

• Develop your customer persona. What this means is that you develop a complete profile of your typical customer. Single Grain has designed a great graphic with all that should be included in your persona.

2. Determine Your Goals.

As a startup, you will probably expect a lot from your social media strategy. Instead of trying to accomplish too much too soon, consider adopt some of the following goals for your company.

• Brand Awareness: as you promote your brand, post content regularly and interact with your audience, more people will become familiar with your company and brand name.

• Content Distribution: every social media strategy must have fantastic content to share with the online world. To become known for your content, you must focus on quality and presentation. Having great content gets people to share, and that sharing widens your audience.

• Lead Generation: you can focus your social media effort on creating new leads through engagement using social media profiles. These will need to become your primary lead generators that drive traffic to your website or blog.

3. Build a Community.

Rather than allowing users to passively visit and then leave your social media profiles, engage your users in ways that inspire them and incite loyalty. Social media users who have a positive experience with your brand or become aware of your products and services can become long-term brand ambassadors that spread the news of your startup to all their friends and followers.

Spend the necessary time to listen and interact with everyone on your social media platforms, and you’ll build the loyal following that will increasingly payoff in the form of new customers and sales. As you build your community, you will likely discover that developing quality followers who have a genuine interest in your business will supply better results than can campaigns that simply try to attract the greatest possible number of “likes.”

4. Stay on top of social media changes

Here are just a few recent changes that platforms have implemented in an effort to keep their populations with them.

• Twitter allows media and more characters
• Instagram has implemented the carousel so that more than one image can be posted at a time
• Facebook now has groups
• Most content marketing websites will keep you informed of changes as they occur. Keep up.

This Article is written by : Jill Phillips &  Jeff bullas on the following websites: Do visit their website to read complete artilce.

6 Tips on How to Grow Your Startup Using Social Media

9 Ways to Grow Your Startup With Social Media

So Last week we all saw the update from WhatsApp about it’s Whatsapp Business App Launch. And here is the Whatsapp Business App Live and available on Google Play store.

Say Hello to #WhatsApp for Business!

Instant messaging service WhatsApp officially launched Whats App Business App, a separate app that small and medium businesses can use to connect with their customers.

Whatsapp is free-to-download in Google Play store and what’s app business allows businesses to quickly reply to customers as well as automated replies, quick reply shortcuts., letting them know when the business is busy. It also allows businesses to review simple metrics, such as the number of messages sent by their company that have actually been read, according to the company.

Businesses using WhatsApp Business can connect with ordinary WhatsApp users as normal, as there’s no need for ordinary WhatsAppers to download the separate app, the company said. WhatsApp users will know when they are being contacted by a business rather than an individual, as it will be listed as a business account.

HIGHLIGHTS:

• Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
• Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
• Messaging Statistics: Review simple metrics like the number of messages read to see what’s working.
• WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
• Account Type: People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.

People can continue using WhatsApp as usual — there’s no need to download anything new. And people will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.

Read: How WhatsApp for Business can help small businesses

Social Media Marketing Service in Hyderabad that provides Social Media Marketing and Chat Bot technology for businesses to transform to the digital age. Every Business has specialty! My social media marketing (SMM) is a Unique approach to get Brand awareness in the target location.

Contact me for Social Media Marketing Services for your Startup/SMB, Boost your brand’s online presence with one of the best social media marketing consultant in Hyderabad / India for the effective manipulation and implementation of your social media accounts. Call Us now to Know the services – 9032-697-697

A Google Analytics Project Manager has confirmed the new Google Analytics home screen is now available to 50% of all users.

Google was first spotted testing the new home screen design earlier this year. Unlike some other Google tests that come and go, it appears this change is here to stay.

The new home screen has been designed to give users instant access to more of the data they care about. This includes data such as:

• Traffic over a selected time period
• Active users right now
• Top active pages
• Revenue over a period of time
• Conversion rate over a period of time
• Sessions over a period of time

There also appears to be a section dedicated to answering the question: “how do you acquire users?” Data within this section includes Traffic Channel, Source/Medium, and Referrals.

Check out What A Google Analytics Project Manager said in the tweet!

The new @googleanalytics Home is now available to 50% of Google Analytics users, selected randomly. pic.twitter.com/K3Y9uyTD3w

— Ajay Nainani (@ajayn23) June 15, 2017

 

 

If you don’t yet have access to the new Google Analytics home screen, you can see a preview of it in the screenshot below.

When will more users receive access to the new home screen? It’s hard to say at this point, as those being upgraded to the new home screen are being selected at random.

Source: searchenginejournal

Internet usage is only increasing as well as the gap between the number of unfilled analytics position and the number of data literate individuals out there. Qualified analysts aren’t easy to come by so I encourage anyone curious enough about the digital analytics field to learn more about it and maybe even pursue it if it’s something that sparks your interests.

“Web Analytics” companies like WebTrends, Omniture (now Adobe), Google Analytics etc. also started including data from other online channels and transformed from Web Analytics tools to Digital Analytics tools.

Another thing that I may add is that more and more things are being connected to the internet (IoT) which provides organizations with an even greater need for digital data analysis if they want to understand how things are being used and how consumers are behaving.

There’s an estimation that only 3% out of the 100% of Internet-generated data (big data) can be considered valuable for businesses. However, only .05% of that 3%  of data is being analyzed in hopes of generating guided insights for the business. That leaves about 99.95% of useful digital data not being utilized to find new opportunities or to add additional value to the business.

Digital analytic has a great future scope as a career option. As digital marketing is the booming industry today, so qualified professionals are much needed in the market today.

 

Along with Search engine optimization, digital analytic plays an important role, as it is very important to understand if your work is going in the right direction or not.

Apart from companies, there are institutes as well where the look can look for a job option.

I predict that this field is only likely to grow and it won’t just end at web/digital analytics.

 

While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 40% growth rate. But the most remarkable point is that this growth rate is not going to be stagnant in the coming years. Digital Marketing skills in demand – Since marketing is the most important function for any business. New era of marketing is evolving i.e digital era of marketing. Growth of digital world has changed the media consumption. Old traditional marketing methods are not enough to reach targeted customers. That’s a good place to be in. If you learn digital marketing it will help you to accelerate your career growth.

Digital Marketing Job Opportunities;

1. Digital Marketing Manager – The salary package of digital marketing experts ranges from 15 to 20 lacs per annum. Depending upon the experience, it can go as high as 40 lacs.
2. Social Media Marketing Expert –

3. Content Marketing Manager – content marketing managers can earn between 10 to 15 lacs per annum. The experience required for this post is minimum 3 years to 5 years.
4. Search Engine Marketer/ Specialist –Experience required: There is no specific range when it comes to experience for search marketing expert. It ranges from company to company. In small companies, the companies can hire freshers but some established companies would be needing experts with several years of experience.

Depending upon your skills & experience in digital marketing there is no limit of earning in this field only if you know exactly, how to market online.

Source : Quora Digital Marketing Group!