Know How to stop WhatsApp from sharing your contact list data with Facebook

Bharath BhushanDigitalMarketing, Technology,

Know How to stop WhatsApp from sharing your contact list data with Facebook

From September Last week WhatsApp will be sharing account information with Facebook for better user  advertising experience.

WhatsApp just changed its terms and conditions, which will now allow it to share information, with your facebook account such as your phone number, Follow this simple steps to avoid sharing your data with facebook.

What information is being shared with Facebook?

The updated WhatsApp FAQ page says that the phone number you used to sign up for WhatsApp with will be shared, as well as the last time you used the service.

Thanks to end-to-end encryption, Facebook will not be able to see your messages, photos or other media you share. Only you and the person you send messages to will ever be able to see that information. And any information that is shared by WhatsApp will not be publicly visible to anyone using Facebook. Meaning, if WhatsApp shares your phone number with Facebook, it won’t fill in the phone number field on your profile and make it visible to anyone.

 Why is your information being shared?

The FAQ page says sharing your information with Facebook will help the two companies “coordinate more.” The claim is that it will help them “fight spam and abuse” more efficiently, as well as — and this is likely the bigger and more feasible reason — “improve your experiences within [Facebook] services” through targeted ads.

Will there be ads on WhatsApp now?

As per Whatsapp Blog : In the future, we will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing. For example, you may receive flight status information for upcoming travel, a receipt for something you purchased, or a notification when a delivery will be made. Messages you may receive containing marketing could include an offer for something that might interest you.

We do not want you to have a Spamy experience; as with all of your messages, you can manage these communications, and we will honor the choices you make.

Know How to opt -out of sharing data with Facebook ad-targeting purposes:

  • Open WhatsApp on your phone.
  • On Android, tap the action overflow button in the upper right corner and select Settings.
  • On iOS, tap the Settings tab in the lower right corner.
  • Select Account.
  • Tap the check mark to the right of Share my account info.
  • To disable the feature, tap Don’t Share.
  • Follow below screen shots for Live Example
Know How to stop WhatsApp from sharing your whatsapp contact list data with Facebook.
Know How to opt -out of sharing data with Facebook ad-targeting purposes: Screenshot by The Hacker News

The pop-up that appears reads, “If you tap ‘Don’t Share’, you won’t be able to change this in the future.” And they mean it. After you follow through with this action, the option will no longer be visible from the Account section of Settings and there is no turning back.

However, WhatsApp states Facebook will still receive your data in some situations.

Source & Tips Credits – Whats App &   Cnet 

Digital Marketing Salary for freshers

Bharath BhushanDigitalMarketing

India’s internet population has crossed startling 380 million mark, meaning huge opportunities for companies to  attract audience via digital marketing. Thus companies are hiring more and more digital marketing professionals, however there is a dearth of skilled professionals, hence if you are skilled-up chances of you making an awesome career are higher.Undoubtedly, this is the best time to be part of Digital Marketing industry. The kind of opportunities IT industry offered in early 2000 is what the Digital Marketing industry offers today. Depending upon the educational background, professional experience and skills, a Digital Marketer can expect anywhere between Rs 1.5 Lacs to 30 Lacs per annum.

Digital marketing as a career is good option today, but you need to be very aggressive towards your skills, Digital marketing needs strong basis of knowledge and confidence.

But before you start you need to understand the field’s requirements, the drawbacks, the environment, and possible paths to take.

In Digital marketing you should be aware of SEO, PPC, Analytics, Google Web Masters, Bing Web Masters, Blog content, what are the best strategies how to implement the strategies, recent algorithm updates.

Digital marketing has many sub branches if you don’t want to pursue whole then you can choose one and practising over that particular branches.

Branches of digital marketing which you can choose as a career:

  • PPC (pay per click)
  • e-mail marketing Automation)
  • Display advertising
  • SEO (search engine optimization)
  • SEM(search engine marketing)
  • social media marketing
  • Mobile Apps marketing
  • App Store Optimization
  • Web/Digital Analytics
  • Social Media Analytics/Listening
  • SMS – Marketing

Most Important you should find that either you interested in technical career or not. can you  spend lot of time over the internet. do you have the patience to get results then this career option is open for you. Internet marketing demands time in every response or growth as it is slowly progressive. so a person has to keep patience in this career.
Digital marketing is also a part of traditional marketing activity, but in new technological form by using different cyber spaces like smart phones, computers, tvs etc.

​Well refer to the below article by ET: 

digital marketing salary for freshers

Digital marketing as a career is good option today but you need to be very aggressive towards your skills, Digital marketing needs strong basis of knowledge and confidence. All the Best!

HTTPS on Your Website a ranking Boost on Search engine?

Bharath BhushanDigital Marketing BLog, DigitalMarketing, SEO Tips

Now you are worried when switching from your HTTP to HTTPS site for search engine friendly purposes? Not so much. Google has been telling webmasters it is safe to do so for years. But you need to take the proper phases to ensure your traffic doesn’t suffer. This means make sure to link to Google that you moved your site from HTTP to HTTPS. Google promises to release more documentation in the future, but for now has provided the following tips:

https
Source : Moz

• Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
• Use 2048-bit key certificates
• Use relative URLs for resources that reside on the same secure domain
• Use protocol relative URLs for all other domains
• Check out our site move article for more guidelines on how to change your website’s address
• Don’t block your HTTPS site from crawling using robots.txt
• Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

Advantages of switching to HTTPS:

  1. More referrer data:  Whenever traffic passes from a secure HTTPS site to a non-secure HTTP site, the referral data gets stripped away. This traffic shows up in your analytics report as ‘Direct.’ This is a problem because you don’t know where the traffic actually comes from. If you use HTTP, traffic from sites like Hacker News shows up as ‘direct’, because Hacker News uses HTTPS. Fortunately, there’s a simple solution: when traffic passes to an HTTPS site, the secure referral information is preserved. This holds true whether the original site uses HTTP or HTTPS. As more and more sites make the switch, this becomes increasingly important.
  2. HTTPS as a rankings boost On one hand, Google has confirmed the ranking boost of HTTPS. On the other hand, with over 200 ranking, it’s likely you’ll find the effect of any ranking influence to remain quiet small In fact, a recent study by Search Metrics showed no detectable advantage to sites using HTTPS. Like most ranking signals, it is very hard to isolate on its own.
  3. Security and privacy: Many people argue that HTTPS only provides an advantage if your site uses sensitive passwords. That’s not exactly true. Even regular boring content websites can benefit from HTTPS / SSL encryption. HTTPS adds security in several ways: HTTPS verifies that the website is the one the server it is supposed to be talking to, Because HTTPS prevents tampering by 3rd parties, it stops Man-in-the-middle attacks, making your site more secure for visitors. HTTPS encrypts all communication, including URLs, which protects things like browsing history and credit card numbers. My advice is this: Make the switch to HTTPS if doing so is reasonable for your business. Security and trust add to the small ranking gains, making it worth the effort if you can.

 

Gmail-for-business-tower

Know the Difference Between Free and Paid Versions of Gmail?

Bharath BhushanDigital Marketing BLog, DigitalMarketing

Google claims there are over 600 million users of its free web email service, Gmail. Within that number are at least several million businesses that use a generic Gmail address to contact customers.

Google sells an almost identical version of Gmail as part of its online productivity suite Google Apps, which costs US$ 5 per user a month. Why you should make a decision to use the paid version of Gmail?

There are seven main reasons which make paying for Gmail a very easy decision.

Gmail for Business - DigitalBharath

                                                                  Image credits : Businessinsider 

Custom Email Address : Businesses that use the free version of Gmail can only send emails as  contactAdmin@Gmail.com. Notice how your bank, insurance company and airline never use consumer email addresses. The reason they don’t is because it looks cheap. For US$5 a month you can have an email address Contact@yourdomain.com. It looks much more professional and is worth it for the branding value alone.

Double the Storage : The free version of Gmail comes with 15GB of space for your documents, emails, photos and other files. The paid version has 30GB on the US$5 a month plan and unlimited storage for US$10 a month (or 1TB if your business has less than five users). Businesses that deal in Microsoft Office documents rarely touch these limits on a per user basis but as we move to using video more often in work, those storage limits will become more relevant.

Guaranteed Uptime:  Google stands behind the paid version of its Gmail with a 99.9% guaranteed uptime. That means the service is designed to operate 24/7 without fail, and that unexpected outages will be less than nine hours a year. While there is no similar guarantee for the free version of Gmail, it rarely has problems either. The guarantee is probably more valuable in theory than reality, as compensation for downtime is limited to the fees paid to Google which are tiny.

Sync Gmail to Microsoft Outlook : Microsoft Outlooks is one of the most popular email clients in the world. However, if you have a free Gmail account it’s not so simple to sync your emails, calendar and contacts. Google Apps Sync for Microsoft Outlook is a tool that comes with the paid version of Gmail that lets you use Microsoft Outlook 2003, 2007, 2010 and 2013 effectively with Google Apps.

You get the cost savings, security and reliability of Google Apps as your email server, while employees can use the interface they prefer for email, contacts, calendar and notes.

24/7 Support :This is a huge incentive, especially for businesses that have started to look beyond Gmail at other parts of the Google Apps suite. The free version of Gmail includes access to Google Docs (word processor), Google Sheets (spreadsheets) and Google Slides (presentations) but if you run into problems then you can’t just pick up the phone and give Google a call. For US$5 a month, you can.

Key variations between SEO and SEM.

Bharath BhushanDigitalMarketing

As selling has evolved, therefore has the language we tend to use as marketers. We’re all guilty of agitated around numerous jargon and acronyms on a routine that always leave our purchasers confused. And if truth be told, we tend to as marketers ar most likely confused ourselves from time to time on what bound terms and acronyms mean.

An example of this ar 2 terms and acronyms that ar typically used interchangeably while not clear understanding of however they are connected and the way they are different: SEO & SEM.

Key variations between SEO and SEM.
To add it up, program optimisation (SEO) may be a element of the larger class referred to as program promoting (SEM) or Search promoting for brief. this does not justify the total story clearly, thus lets poke into the specifics.

SEO

SEO as outlined by Wikipedia is “The method of moving the visibility of an internet site or an internet page in an exceedingly search engine’s ‘natural’ or un-paid (‘organic’) search results.” The business and discipline of SEO is regularly evolving to stay up with Google’s dynamic rule, however one factor is constant: SEO is formed from On-Page and Off-Page (aka “On-Site” and “Off-Site”) activities because the 2 main pillars.

On-Page SEO consists of:

Optimized meta information (title tags, meta descriptions, heading tags, alt tags, etc.) incorporating selective keywords

Quality written and optimized page copy (including web log articles), incorporating selective keywords

Clean and well-formatted page URLs

Optimized page load speed

Google Author Tag (aka rel=”author”) incorporation

Social sharing integration among your content

and the list goes on!

 Off-Page SEO consists of:

Link building to attract and obtain quality inbound links (aka “back links”)

This makes up the large majority of Off-Page SEO as a whole

Social sharing signals

Social bookmarking

and the list goes on here too!

SEM

SEM as outlined by Wikipedia is “A style of net promoting that involves the promotion of internet sites by increasing their visibility in computer program results pages (SERPs) through improvement and advertising.” Note that compared to SEO, SEM includes the employment of paid search results, like pay per click (PPC) listings and ads. In some contexts, the term SEM is strictly utilized by marketers to visit their PPC campaigns and activities. however if you utilize each organic SEO and paid search, it’s correct to mention these fall inside your SEM efforts.

 
SO, WHICH IS BETTER? Strict SEO or SEM?
 

Advocates on either facet might argue one is healthier than the other; as AN arriving vendor I actually have bias for the organic SEO approach however as I’ve printed, true SEM still incorporates the utilization of organic SEO.

There area unit several things once PPC is sensible. as an example, if a brand new company was launching their initial web site and initial on-line footprint, they are seemingly planning to would like some immediate visibility in search till they build up some organic believably since this method takes time. With a strategic PPC campaign, they’d be able to win this. What they should not do, though, is bank strictly on PPC semi permanent and not address organic SEO, since it’s verified that PPC performance is dwindling as we tend to get smarter as creatures of search.

Organic SEO is additionally less expensive semi permanent as you determine search believably, as long as you maintain it with the consistent creation of quality content and social media usage.

So, value what is best for your specific wants however make certain you absolutely perceive the variations and the way you may maintain your efforts semi permanent.