Top 10 Digital Marketing Professional Jobs for 2017

Bharath BhushanBlog, Digital Marketing BLog

The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to stay ahead of the competition. As a result of this fluidity, some roles are more coveted than others, and some can be more difficult to hire for.

If you’re looking for a hot career that combines cutting-edge technology with creativity, then digital marketing is the place to be.

Digital marketing recruitment specialists, Forward Role Recruitment has highlighted the most highly sought after roles in digital marketing. 

  1. CRM Manager– In recent years, CRM (customer relationship management) has become a very popular and cost-effective way of driving greater revenue from customers through their lifecycle.
  2. PPC Manager– With Google Shopping driving acquisition in the ecommerce sector, the number of businesses looking to drive more paid digital activity has shot up. As a result, both agency and in-house paid search teams are looking to hire those who know the industry inside out.
  3. UX Designer– User experience optimization has been the hot skill set in design for the last few years, with rising demand for designers who can create user-centric web designs that streamline the customer journey. As a result there is a sizeable contract market for people with these skills.
  4. Web Analyst– These are the data guys tasked with measuring anything from acquisition ROI (return on investment) right through to conversions. With no clear academic route into this type of role, it is extremely tough to recruit for these positions.
  5. CRO Manager– Jobs specializing in conversion rate optimization are a fairly recent thing; focused on optimizing the flow of traffic and conversions through a website. Businesses have become more focused on repairing the holes in their leaky funnels as pouring new customers into the top gets increasingly expensive.
  6. Ecommerce Trading Manager– Usually the P&L (profit and loss) owner of a brand, these commercially-minded people are in charge of juggling stock, seasonality, price, promotions, etc. to trade a website to its maximum potential. With many northwest retailers growing into new markets there is a high demand for additional traders.
  7. Head of Digital Acquisition– An all-encompassing Digital Acquisition Specialist is not the easiest thing to find. Many of the most recent generation of digital marketers have come through very specific digital channel streams, meaning that a combination of paid, earned and owned skills in one candidate is difficult to locate.
  8. Head of Multichannel Marketing– Finding senior marketers with both high-end digital skills and traditional offline marketing experience is challenging. This is because of the generational gap between upcoming digital marketers who have often been focused on specific digital channels, and marketers who climbed the career ladder pre-digital, who conversely may not have hands-on experience with digital.
  9. Technical SEO Manager– Another very technical role, with no real academic route. Technical SEO is constantly evolving with every Google algorithm change or new best practice guidelines, so agencies tend to grow their own talent, passing on the secret sauce of their SEO audit onto new generations.
  10. PR Manager– With the proliferation of offline and online PR, the traditional PR skill set is in huge demand. Responsibility for link building in SEO and getting noticed online without a paid budget is now laid at the door of Digital PR Managers.

Orginal Source: BusinessReviewEurope

 

 

Google launched Google Analytics 360 Suite

Bharath BhushanDigital Marketing BLog,

The Google Analytics 360 Suite will combine Google Analytics Premium (now called Google Analytics 360) and Adometry (which it acquired in 2014 and which is now called Attribution 360), with an enterprise-class version of Google’s Tag Manger and three new products (Audience Center 360, Data Studio 360 and Optimize 360) into a single solution for marketers.

google-analytics-360-suite
                                                           Image Source periscopix.co.uk

The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrates with AdWords and DoubleClick.

The 360 Suite promises to give brands faster and easier access to customer, performance, and third-party data across all channels so that they can create an advertising experience that more closely aligns with how consumers actually research and shop, while still maintaining the privacy of the end consumer. Where customers have, until now, seen ads based solely on information like keywords and intent data, they should now start seeing content based on their individual preferences and past behaviors. That shift from keyword-based targeting to customer-level targeting will mean more content that’s tailored to what you like and less content that’s intended for the masses.

First, a rundown of what’s new:

A data management platform: Google Audience 360 (in beta) is the company’s long-awaited data management platform (DMP) that early reports had been calling DoubleClick Audience Center. A DMP has been the arrow missing from Google’s advertising technology quiver (or layer of the stack if we’re sticking with ad tech lingo).

On-site testing tool: Unlike the DMP, the new site testing tool named Google Optimize 360 (in beta) will likely come as a surprise. Many search advertisers already use homegrown testing and personalization tools or easy-to-use solutions like Optimizely. This new product sounds much like the latter, with the ability to execute A/B landing page tests without having to code anything, yet Muret also added that “a lot of enterprises have homegrown systems, and this is made to integrate with those and give them control over how they do their own processes for content personalization.”

Marketers will be able to test offers, layouts and funnel flows against audience segments.

Enterprise-wide data analysis and visualization: ​Also new is Google Data Studio 360 (in beta). Built on the Google Docs framework that allows users to update and collaborate on reports and dashboards in real time, the Data Studio is meant to unlock enterprise marketing information and provide easy tools for presenting it in ways that are actually meaningful.  

Tag manager: Google Tag Manager 360 is technically a brand-new product, Google explains, because the existing Google Tag Manager is just a feature of Google Analytics. The new standalone product is built from the existing tag manager. “It offers simplified data collection and powerful APIs to increase data accuracy and streamline workflows,” according to the blog post. What those APIs will do that’s different from the Google Tag Manager API, however, is not quite clear, yet.

Google-Analytics-360-1080x675
Source: siliconangle

Enterprise analytics: Google Analytics Premium is getting renamed Google Analytics 360. No new updates are being announced at this time, but several “exciting new capabilities” are on the horizon, says Google.

Attribution: Since acquiring media attribution firm Adometry in 2014, Google has made the service available as a standalone product and integrated it into Google Analytics Premium users. Now called Google Attribution 360, the product will continue to offer attribution insights across channels, devices and systems, including offline campaign information, such as when TV spots air. Advertisers can send conversion attribution results to their search and display campaigns for bidding optimization. 

The four new products in the suite (Audience Center, Data Studio, Optimize and Tag Manager) are now in limited beta. Current Google Analytics Premium and Adometry users will should see an invite to join the new betas in the coming months.

 

Reference Links :  http://searchengineland.com/google-analytics-360-suite-launch-audience-dmp-244713

Google’s Analytics 360 Suite just changed the game

Importance of web Analytics for your website

Bharath BhushanDigital Marketing BLog

Why web analytics is important for your website? 

status-of-web-analytics-in-poland-2013-27-638

Whether your website is a shop front, or an informational site, or a mixture of both, Google  analytics is necessary to determine whether you’re hitting your goals.

Moreover, web analytics can be used for future growth of your online marketing strategy, so you can ensure a continuous progress of the user experience on your website.

Did you know you can track visitors coming to your Website each day/weekly/Monthly? Do you know how they come to your website? How long they stay on your website? How many pages they looked and what they viewed?

One definition of Digital- Web analytics is the process of collection, measurement and analysis of user behavior on a Website to understand and help achieve the anticipated objective of the Website.

Having a Website without having Google analytics tool is almost useless! Why spend your precision time and money on building a Website if you’re not working to track what’s happening on your website? Google Web analytics can provide you with a wealth of that can be very useful in planning your online marketing strategy, search engine optimization and search engine marketing campaigns and even Website modifications.

Google Analytics defines your online marketing efforts strategy: Web analytics is more than just installing a script on a website and setting up a weekly/monthly report to show the number of visitors on your website.

Set goals with ongoing analytics: Web analytics is a cyclical process that should run concurrently with the ongoing development and optimization of a website. It’s therefore important to constantly analyze and document how user behavior changes when making improvements on a website.

In Web Google Analytics It’s hard to select the Most important metric. It will always depend on your main KPIs. If your KPIs are related to engagement, then Time on Page, time spent on site, Pages/Session, Page views/ Users Bounce Rate, Exit Pages, Visitor Loyalty and Page Depth are some of the metrics you should be tracking. You have to choose your KPIs wisely and then your metrics will be based on that.

One of the best things about website is that virtually everything is track able! Before beginning any online marketing campaign one should make sure they have Google analytics up and running on their Website- otherwise you are just throwing money away because you are not able to track what affect the campaign had on your Website.

HTTPS on Your Website a ranking Boost on Search engine?

Bharath BhushanDigital Marketing BLog, DigitalMarketing, SEO Tips

Now you are worried when switching from your HTTP to HTTPS site for search engine friendly purposes? Not so much. Google has been telling webmasters it is safe to do so for years. But you need to take the proper phases to ensure your traffic doesn’t suffer. This means make sure to link to Google that you moved your site from HTTP to HTTPS. Google promises to release more documentation in the future, but for now has provided the following tips:

https
Source : Moz

• Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
• Use 2048-bit key certificates
• Use relative URLs for resources that reside on the same secure domain
• Use protocol relative URLs for all other domains
• Check out our site move article for more guidelines on how to change your website’s address
• Don’t block your HTTPS site from crawling using robots.txt
• Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

Advantages of switching to HTTPS:

  1. More referrer data:  Whenever traffic passes from a secure HTTPS site to a non-secure HTTP site, the referral data gets stripped away. This traffic shows up in your analytics report as ‘Direct.’ This is a problem because you don’t know where the traffic actually comes from. If you use HTTP, traffic from sites like Hacker News shows up as ‘direct’, because Hacker News uses HTTPS. Fortunately, there’s a simple solution: when traffic passes to an HTTPS site, the secure referral information is preserved. This holds true whether the original site uses HTTP or HTTPS. As more and more sites make the switch, this becomes increasingly important.
  2. HTTPS as a rankings boost On one hand, Google has confirmed the ranking boost of HTTPS. On the other hand, with over 200 ranking, it’s likely you’ll find the effect of any ranking influence to remain quiet small In fact, a recent study by Search Metrics showed no detectable advantage to sites using HTTPS. Like most ranking signals, it is very hard to isolate on its own.
  3. Security and privacy: Many people argue that HTTPS only provides an advantage if your site uses sensitive passwords. That’s not exactly true. Even regular boring content websites can benefit from HTTPS / SSL encryption. HTTPS adds security in several ways: HTTPS verifies that the website is the one the server it is supposed to be talking to, Because HTTPS prevents tampering by 3rd parties, it stops Man-in-the-middle attacks, making your site more secure for visitors. HTTPS encrypts all communication, including URLs, which protects things like browsing history and credit card numbers. My advice is this: Make the switch to HTTPS if doing so is reasonable for your business. Security and trust add to the small ranking gains, making it worth the effort if you can.

 

Gmail-for-business-tower

Know the Difference Between Free and Paid Versions of Gmail?

Bharath BhushanDigital Marketing BLog, DigitalMarketing

Google claims there are over 600 million users of its free web email service, Gmail. Within that number are at least several million businesses that use a generic Gmail address to contact customers.

Google sells an almost identical version of Gmail as part of its online productivity suite Google Apps, which costs US$ 5 per user a month. Why you should make a decision to use the paid version of Gmail?

There are seven main reasons which make paying for Gmail a very easy decision.

Gmail for Business - DigitalBharath

                                                                  Image credits : Businessinsider 

Custom Email Address : Businesses that use the free version of Gmail can only send emails as  contactAdmin@Gmail.com. Notice how your bank, insurance company and airline never use consumer email addresses. The reason they don’t is because it looks cheap. For US$5 a month you can have an email address Contact@yourdomain.com. It looks much more professional and is worth it for the branding value alone.

Double the Storage : The free version of Gmail comes with 15GB of space for your documents, emails, photos and other files. The paid version has 30GB on the US$5 a month plan and unlimited storage for US$10 a month (or 1TB if your business has less than five users). Businesses that deal in Microsoft Office documents rarely touch these limits on a per user basis but as we move to using video more often in work, those storage limits will become more relevant.

Guaranteed Uptime:  Google stands behind the paid version of its Gmail with a 99.9% guaranteed uptime. That means the service is designed to operate 24/7 without fail, and that unexpected outages will be less than nine hours a year. While there is no similar guarantee for the free version of Gmail, it rarely has problems either. The guarantee is probably more valuable in theory than reality, as compensation for downtime is limited to the fees paid to Google which are tiny.

Sync Gmail to Microsoft Outlook : Microsoft Outlooks is one of the most popular email clients in the world. However, if you have a free Gmail account it’s not so simple to sync your emails, calendar and contacts. Google Apps Sync for Microsoft Outlook is a tool that comes with the paid version of Gmail that lets you use Microsoft Outlook 2003, 2007, 2010 and 2013 effectively with Google Apps.

You get the cost savings, security and reliability of Google Apps as your email server, while employees can use the interface they prefer for email, contacts, calendar and notes.

24/7 Support :This is a huge incentive, especially for businesses that have started to look beyond Gmail at other parts of the Google Apps suite. The free version of Gmail includes access to Google Docs (word processor), Google Sheets (spreadsheets) and Google Slides (presentations) but if you run into problems then you can’t just pick up the phone and give Google a call. For US$5 a month, you can.

Digital Marketing- Fundamentals and Strategy for Fresher’s

Bharath BhushanDigital Marketing BLog

Digital Marketing is the new buzz in town and nothing like a lot of fad, it is here to stay for long.Crafting the right tactic for your online business takes a seer approach to understand the real business value in this digital era and how to craft experiences that clients want.  The key question consequently, how are digital marketers are planning to integrate Marketing into a marketing driven approach came much later after digitisation and digitisation has already made their presence felt in various functional areas of business management.

Advanced Digital Marketing Training by Bharath Bhushan :

The world is changing into digital world, rational approach for using Online Marketing to grow your online business channels.

Learn how to endorse your online marketing skills effectively in digital marketing and develop a targeted online marketing strategy that will engage with your potential online customers through digital marketing. I would love to take you through the today’s digital marketing platforms and techniques in simple, easy-to-understand terms, representing to you how to build a successful online marketing plan  for all digital platforms channels for example: search, text, video, email, social, and display. Bharath will show you how to evaluate your business website and identify conversion goals, measure and interpret website analytics in Google/Web trends, to get the most out of SEO and SEM. Then see how to bond with communities on the leading social networks, know some awesome social media tools to practice for developing and distributing social media marketing, and find out what makes an email marketing/Automation campaign successful for generating leads. as well as recommendations for expanding your digital marketing skill sets.

Topics in Digital Marketing include:

  • Digital Advertising: Paid, Earned & Owned
  • Mobile Marketing
  • Digital Measurement & Proving ROI
  • Setting Your Digital Marketing Strategy
  • Content Strategy
  • Social Media Strategy
  • Web Strategy
  • Marketing with Facebook, Twitter, LinkedIn, and Pinterest
  • Setting up a blog
  • Understanding SEO tools/techniques
  • Leveraging local SEO
  • Looking at affiliate marketing
  • Setting up for Google Adsense – Earn Money from Google.
  • Want to master Digital Marketing ? Then get in touch with Bharath Bhushan Digital Marketing Consultant.

 

Benefits and importance of digital marketing

Bharath BhushanDigital Marketing BLog

Digital/Online marketing is rapidly increasing and seeing a huge transformation, becoming very important for a business to make their online presence of company/brand. What’s important for Business and digital marketers in coming years? Well I have I anticipated some Benefits and importance of digital marketing.

Digital Optimizer: Consumers search for information online through different methods, the most important is being search engine results. This will lead to a new kind of optimization. Online Business targeting Search engine optimization (SEO) and Search Engine Marketing (SEM) optimization are becoming highly popular strategy for getting their website first on online, and to be seen by number of people usually unknown visitors. The rise of digital optimization is going to lead a new kind of web marketing optimization.

Digital Analytics will play a big game: Marketers already started using several analytics tools like Google Analytics/ Kiss metrics/ Site Catalyst, in order to see how consumers interact with their company’s services. The importance of Digital analytics will rise in coming years. Expenses on digital analytics are set to rise by 60%, according to market research, considering how important market data will become in any marketing enterprise and purchase tactics. Companies are all set to utilize the vast information pool created online by consumers.

Internet Marketing Noise Then Ever: Increasing interest by people on internet, online marketing will be making more noise – This is happen with the help of quality of content which will add great online marketing noise. The marketers should be focusing more on providing interesting and engage able content online to users.

Video marketing will go wild: Due to the amplifying in video marketing, marketers are focused to find a source that will help their communication to stand out from the crowd and that could be video storytelling. Perfect for engaging and promotion engaged consumer community, video marketing will be engaged to correspond the brand’s philosophy and values.

More Budget will be Allocated in Online Ad Operations: The online is a place, where people spend their free time or when they are search for some information, giving business marketing geeks a wealth of good opportunities for targeting, and segmenting, tracking options which are not available in traditional offline marketing. Therefore, online ad operations budget will be increased during coming years and this will allow digital marketers to target exact user groups on web through double click marketing campaigns.

Going Mobile friendly website All The Way: The importance of mobile is growing  each and every year for every  business Digital marketing takes its place as well.

Google announced that mobile traffic will take over desktop traffic it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile. It’s clear what side of the fence Google’s on; they’re banking on desktop traffic fading away, meaning the smart money rests on mobile-focused online marketing. Every part of your digital marketing campaign should reflect mobile consideration.

App indexing will take explosion for app marketing: With more difficult rankings and indexing for mobile apps, more business owners have recognized the advantages of app. A mobile-optimized site works better and the apps have ranked too. Apps will do everything that website can, except in more perceptive, suitable, reachable ways. We’re still few years away when apps going to completely replacing websites as a source of information medium.

 

What is mobile app marketing and How to do mobile app marketing?

Bharath BhushanDigital Marketing BLog, Uncategorized
A simple steps to do Mobile App Marketing!
What is mobile app marketing? and How to do mobile app marketing?
Developing  an app is difficult, but marketing of an app is even more  difficult.  It requires a multi-faceted approach that needs to be  coordinated and  consistently evaluated. Publishing an app and expecting  it to become a  hit without a well-defined marketing strategy is a poor  decision.Your  app monetization has to be so effective that it should  attract the  target audience. Contrary to popular belief, the core of the success for the app lies in marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, could provide better return on investment than a more extensive (and expensive) app that has just been added to the Market. The process of marketing your app is far more difficult than making it. There are some methods through which we can opt for the best mobile app marketing.
Monetization:  app monetization has to be so efficient that it should stand out from other apps and attract the target audience.
ASO: ASO is now a days one of the most effective strategies which is similar to SEO in websites, which is basically used for the promotions.
  •       a) Keywords
    b) App-store content
    c) Screen Shots & Videos
    d) No of positive ratings
    e) Coverage’s from other websites
      Social media: social media is one of the best platforms to earn most consumers by getting paid advertisements on social forums like Facebook, Twitter etc for making your app viral among’st all. Promote via Facebook, Google+ and all your friend circle than try Facebook groups, emails, forum and comment posting.
Reviews: reviewing your app by submitting your reviews on leading app websites, this can help to
target regions so that it can reach the target audience.I hope that this piece of information will be productive enough in finding the best app marketing for your app.
     Build Your Personal Online Presence : Your Online presence is what represents you and your
company. It doesn’t matter if your business is within the financial or gaming sector, branding is online presence/ Branding is important
     Improve Engagement With Push Notifications : Sending push notification daily on special occasions to app users is one of the trick to keep people engaged on your app.
     I hope that this piece of information will be productive enough in finding the best app marketing for your app.

Important SEO Tips to improve On-Page optimization

Bharath BhushanDigital Marketing BLog
Important SEO Tips to improve On-Page optimizationInteresting content to Read
Quality Content
Short and meaning Title
Relative Meta Description
Check Keyword Density Ratio
SEO Friendly Url “ Parmalinks”
Keywords Should be highlighted in First Paragraph
Use of Headings(H1, H2, H3, H4) a must.

Important SEO Tips



Focusing Keywords
Image Optimization with alt tags
Interesting and Descriptive articles write your content interest to read and descriptive content otherwise No one is going to read and which will effect the Bounce rate.

Quality of the Content :
Don’t copy Paste whole content from the other website Avoid Keyword stuffing and other Black-hat SEO tricks.
Short and meaning Title
Title tag not exceeded in 70 characters and the keyword must included in the titles
Relative Meta Description :
Writ a short and sweet 156 Characters and don’t stuff all keyword in to the descriptions.


Important SEO Tips to improve On-Page optimization

Interesting content to Read
Quality Content
Short and meaning Title
Relative Meta Description
Check Keyword Density Ratio
SEO Friendly Url “ Parmalinks”
Keywords Should be highlighted in First Paragraph
Use of Headings(H1, H2, H3, H4)a must

Focusing Keywords :
Image Optimization with alt tags
Interesting and Descriptive articles write your content interest to read and descriptive content otherwise No one is going to read and which will effect the Bounce rate.

Quality of the Content :
Don’t copy Paste whole content from the other website Avoid Keyword stuffing and other Black-hat SEO tricks.
Short and meaning Title
Title tag not exceeded in 70 characters and the keyword must included in the titles
Relative Meta Description :
Writ a short and sweet 156 Characters and don’t stuff all keyword in to the descriptions.

Optimal Keyword Density Ratio:
Maintain your Keyword Density in the Safe manner to not getting Google Algorithm Penalties in future.

SEO Friendly URL of the content must be meaning full to the content.

Use of Headings Use proper headings tags h1, h2,h3, etc

Image Optimization images must includes alt tags and add name of the corresponding images as keywords that will help you to improve the rankings.

Tips to improve Off-Page SEO

Directory submissions
Social Bookmarking
Use of Social Media
Quality Link Building
Blog Commenting

Quality Link Building :
Build your Link too much faster. Quantity of Back links that is not matter Quality will Matter.

Top most important Useful SEO Tricks for 2014

Find LSI Keywords
Use LSI Keywords more


SEO Check Up


Necessaries of SEO Tips and Tricks in 2014
Always one thing we need to remember in SEO that is if we write Unique and Good Articles that is interest to read for a user not for search engines, remenber content is the king this is the one rule always survives you in SERP.
Hope this SEO Tips and Tricks will helps to boost your rank in Google in 2014.

Maintain your Keyword Density in the Safe manner to not getting Google Algorithm Penalties in future.

SEO Friendly URL of the content must be meaning full to the content.

Use of Headings Use proper headings tags h1, h2,h3, etc

Image Optimization images must includes alt tags and add name of the corresponding images as keywords that will help you to improve the rankings.

Tips to improve Off-Page SEO

Directory submissions
Social Bookmarking
Use of Social Media
Quality Link Building
Blog Commenting

Quality Link Building :
Build your Link too much faster. Quantity of Back links that is not matter Quality will Matter.


Top most important Useful SEO Tricks for 2014

Find LSI Keywords
Use LSI Keywords more

SEO Check Up :

Necessaries of SEO Tips and Tricks in 2014
Always one thing we need to remember in SEO that is if we write Unique and Good Articles that is interest to read for a user not for search engines, remenber content is the king this is the one rule always survives you in SERP.
Hope this SEO Tips and Tricks will helps to boost your rank in Google in 2014.