Category: Blog

Ok, So you are here to know How this Machine Learning & AI will help in SEO?

So let me start off what actually AI?

Artificial Intelligence (AI) is the heading given when the AI is capable of achieving the humanlike feats. Artificial  Intelligence (AI) is the heading given when the AI has reached a capacity that is beyond the abilities of human Intelligence. Do you have to know that the use of AI in digital marketing is taking shape to collect web data on ads targeting, and to decide the relevancy of content on the web page or on the product pages, to perceive customer segments for cross-selling market, for streamlining social / digital ads campaigns and evaluating which emotional values have the maximum effect on their targeted market. However, only a few digital agencies or companies are using AI technology to enhance their search engine rankings.

Now Digital AI assistants such as Google Assistant, Siri, Cortana, Briana, Teneo etc transforming the google search into a voice search engine.

According to the Digital Marketing expert Chinna Botla in an interview with him, he says that the revolutionary changes in the Google search algorithm transforming the Search engine optimization strategy. As the number of the website coming up live day by day and manual SEO challenges including a black hat and gray hat SEO  techniques impacting the results on Google SERPs has implemented Artificial Intelligence and Machine Learning technologies in their algorithm to purify the search results on Google search engines.

These are the Artificial Intelligence changes in Google algorithm will prioritize the websites based on the below factors as follows:

1. Number of quality backlinks to the website

2. Conversational content [ Podcats, Web content interviews, Vlogs, Chat Bots on then web pages]

3. Informative content

4. Customer reviews and user ratings [ Product Pages, Testimonials ]

5. Structured data [ Schema Data ]

In this ever-expanding brand marketing ecosystem, the challenge for advertisers too. With a series of challenging social media posts, Here is one such post which gathered much attention on social media.

A ‘user-generated meme’ on Facebook created a social media wave and brands rode the tide.

What’s the 10-year challenge all about? As Facebook defines it in a twitter post, ” the 10-year challenge is a user-generated meme that started on its own without our involvement. Its evidence of the fun people have on Facebook, and that’s it.”

The 10 year challenge is a user-generated meme that started on its own, without our involvement. It’s evidence of the fun people have on Facebook, and that’s it.

— Facebook (@facebook) January 16, 2019

The Facebook response came following a proposition that it might be an attempt to “train a facial recognition algorithm on aging.

What’s amazing about such waves is, they create opportunities for quick digital marketing tricks. Here’s how the brands rode the tide on social media.

Challenge accepted! 😉 #MazbootJod #10YearChallenge pic.twitter.com/nArmbEcjGi

— Fevicol (@StuckByFevicol) January 16, 2019

Fevikwik: Take on it

Just like what we do, our price remains ‘fixed’! pic.twitter.com/aJwCPX8nZK

— Fevikwik (@Fevikwik_tweets) January 16, 2019

Now we actually know ki “Ladka Nikal chuka hai!” #10yearchallenge pic.twitter.com/qeMFOKr9ov

— Swiggy (@swiggy_in) January 16, 2019

10 minute challenge, anyone? pic.twitter.com/Dfgx7QDetc

— Zomato (@Zomato) January 16, 2019

#10YearChallenge pic.twitter.com/gvmGU7l7lh

— Parle-G (@officialparleg) January 18, 2019

From task list to ask list. #10YearChallenge pic.twitter.com/pPC2paNPDz

— Google India (@GoogleIndia) January 17, 2019

Time sure does fly. But some things remain the same. #10YearChallenge #Airtel10YearChallenge #AirtelSeychelles #Seychelles #Airtel pic.twitter.com/dB9rRIB6Mp

— Airtel Seychelles (@airtelsesel) January 17, 2019

Know your channels, your audience, and your market inside & out and make online experiment decisions based on those experiment learnings. Doing so will help to focus on the things that matter most which would be best in becoming viral!

Over to you!
Thanks for reading! Did you complete your challenge for your brand or yourself on social media?  I’d love to hear from you below!

Let’s begin with the basics: A SSL stands for Secure Sockets Layer.

SSL is the typical implementation for establishing a secure and encrypted link between two points on the web URL that’s via the internet — let’s say that’s your computer and a web server.

It has since been updated to SSL/TLS or Secure Sockets Layer, but it is still known simply as SSL for simplicity. It is also the base for secure the HTTP or HTTPS — it is basically a website transported through hypertext transfer protocol that goes through a secure, encrypted connection.

Having an SSL ensures that the sensitive data of your website’s visitors will be transferred over a secure network.

SSL certificates are the strength of website safety, and are vital for any business with an online presence, especially in 2019. SSL certificates allow users browser to link a secure connection to your server, ensuring that the info is securely transferred between your website and the end user of the website.

To ensure safer browsing in 2018 & 2019, Google officially will flag the website that doesn’t have SSL certification by the end of 2018. And the important to note that this change will affect all websites and not just large or small e-commerce sites. So, if you’re a small local business owner, consultant, doctor, don’t fall into the trap of thinking that this change doesn’t affect you. Remember it matters.

Importance of Having an SSL for your website:

• Increasing site security:
• Trustworthiness and belief for your customers:
• SEO rewards & Priority by Google search to rank on search
• Security for all your web domains
• Protect your site from Hackers
• Secure Payment Gateway via SSL’s on your website.
• The Importance of SSL Certificates in Your SEO Rankings.

 

Hello, my name is Bharath Bhushan and I am a self-taught Digital Marketer (Digital Marketing Consultant Based out of Hyderabad – India)

I have worked in one of the best Digital Marketing companies in Hyderabad — e-Merchant Digital,  Value Labs — for clients like

AIA – Max Bupa, Spice jet, M&E, City tour, kleyn trucks etc.!!

My current, the focus is the Digital Marketing consulting for Hyderabad based startups.

I am not expecting anything by sharing these most use full digital marketing tools and just wanted to show people some of the best tools I use to scale my digital marketing efforts and create one set go campaigns that educate and covert hot leads!

1. Google Trends
2. Google Keyword Planner
3. SimilarWeb
4. Facebook Audience Insights
5. Facebook Ads
6. Google Adwords
7. Bing Ads
8. Google Analytics
9. Facebook Analytics for Apps
10. Google Analytics URL Builder
11. Tag Assistant
12. Google Tag Manager
13. Search Engine Land
14. Ahrefs Blog
15. Hubspot Blog
16. Buffer Blog
17. MOZ Blog

Everyone is telling you to make your brand presence on social media and grow an wide range of audience, develop customer relationships with your  potential customers.

Why Focus on Social Media

 

Business leaders almost universally recognize that social media marketing is one of the most effective marketing tools currently available. Not only does social media marketing generate fantastic leads & results, but the strategy also costs less per conversion than traditional marketing methods. The results that other businesses have achieved with social media should be enough to grab your attention.

1. Choose the proper channels for your presence

You cannot support a presence on all social media channels right now. Later, when you are all grown up, you can. So, focus on 2-3 platforms that you know are most popular with your target audience.

Choosing those platforms is not as hard as you think:

• Develop your customer persona. What this means is that you develop a complete profile of your typical customer. Single Grain has designed a great graphic with all that should be included in your persona.

2. Determine Your Goals.

As a startup, you will probably expect a lot from your social media strategy. Instead of trying to accomplish too much too soon, consider adopt some of the following goals for your company.

• Brand Awareness: as you promote your brand, post content regularly and interact with your audience, more people will become familiar with your company and brand name.

• Content Distribution: every social media strategy must have fantastic content to share with the online world. To become known for your content, you must focus on quality and presentation. Having great content gets people to share, and that sharing widens your audience.

• Lead Generation: you can focus your social media effort on creating new leads through engagement using social media profiles. These will need to become your primary lead generators that drive traffic to your website or blog.

3. Build a Community.

Rather than allowing users to passively visit and then leave your social media profiles, engage your users in ways that inspire them and incite loyalty. Social media users who have a positive experience with your brand or become aware of your products and services can become long-term brand ambassadors that spread the news of your startup to all their friends and followers.

Spend the necessary time to listen and interact with everyone on your social media platforms, and you’ll build the loyal following that will increasingly payoff in the form of new customers and sales. As you build your community, you will likely discover that developing quality followers who have a genuine interest in your business will supply better results than can campaigns that simply try to attract the greatest possible number of “likes.”

4. Stay on top of social media changes

Here are just a few recent changes that platforms have implemented in an effort to keep their populations with them.

• Twitter allows media and more characters
• Instagram has implemented the carousel so that more than one image can be posted at a time
• Facebook now has groups
• Most content marketing websites will keep you informed of changes as they occur. Keep up.

This Article is written by : Jill Phillips &  Jeff bullas on the following websites: Do visit their website to read complete artilce.

6 Tips on How to Grow Your Startup Using Social Media

9 Ways to Grow Your Startup With Social Media

So Last week we all saw the update from WhatsApp about it’s Whatsapp Business App Launch. And here is the Whatsapp Business App Live and available on Google Play store.

Say Hello to #WhatsApp for Business!

Instant messaging service WhatsApp officially launched Whats App Business App, a separate app that small and medium businesses can use to connect with their customers.

Whatsapp is free-to-download in Google Play store and what’s app business allows businesses to quickly reply to customers as well as automated replies, quick reply shortcuts., letting them know when the business is busy. It also allows businesses to review simple metrics, such as the number of messages sent by their company that have actually been read, according to the company.

Businesses using WhatsApp Business can connect with ordinary WhatsApp users as normal, as there’s no need for ordinary WhatsAppers to download the separate app, the company said. WhatsApp users will know when they are being contacted by a business rather than an individual, as it will be listed as a business account.

HIGHLIGHTS:

• Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
• Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
• Messaging Statistics: Review simple metrics like the number of messages read to see what’s working.
• WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
• Account Type: People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.

People can continue using WhatsApp as usual — there’s no need to download anything new. And people will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.

Read: How WhatsApp for Business can help small businesses

Social Media Marketing Service in Hyderabad that provides Social Media Marketing and Chat Bot technology for businesses to transform to the digital age. Every Business has specialty! My social media marketing (SMM) is a Unique approach to get Brand awareness in the target location.

Contact me for Social Media Marketing Services for your Startup/SMB, Boost your brand’s online presence with one of the best social media marketing consultant in Hyderabad / India for the effective manipulation and implementation of your social media accounts. Call Us now to Know the services – 9032-697-697